Major search engines have made a remarkable discovery - the bounce back rate (the rate at which people enter a site and then immediately hit the BACK button and leave without doing anything) for any given site is pretty high. Nearly 90%. That means 9 out of 10 people leave your site immediately. Why? Mostly because they don’t see what they were looking for right away and go back to the search page that referred you. Only 1 in 10 stay. The search engines discovered that the rate drops to 60% when there is a video on your home page. That means 4 out of 10 people stay if a video plays when they arrive.

It is the Youtube multimedia age. People want to be entertained and educated at the same time. They want to find out about what you do quickly and in a fun way. That way is video, a quality video that informs and entertains your web audience.

But not just any video will do. Today’s web audience is savvy and has high standards. If your website video isn’t professional and looks like you threw it together, that will have the reverse effect and actually push potential clients and customers away.

It is the video age. And Higher Peak Media can help use it to your businesses advantage.